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Brand command : Canadian politics and democracy in the age of message control / Alex Marland.

par Marland, Alexander J.
Materialtype: materialTypeLabelLivreCollection : Communication, strategy, and politics: Éditeur : Vancouver, B. C. : UBC Press, c2016Description : xxx, 496 p. : ill., figures, photos. ; 24 cm.ISBN : 9780774832038 .Sujet(s) : Communication in politics -- Canada | Branding (Marketing) -- Political aspects -- Canada | Democracy -- CanadaClassification Dewey : 320.971014 M347
Contenus :
The centralization of communications in government and politics -- Marketing and branding in politics -- The tumultuous digital media environment -- Public sector brands -- Communications simplicity and political marketing -- Brand discipline and debranding -- Central government agencies and communications -- Branding in Canadian public administration -- Politicization of government communications -- The fusion of party and government brands -- Public sector branding : good or bad for democracy?
Type de document Site actuel Cote Statut Date de retour prévue
Main / Collection principale 320.971014 M347 (Parcourir l'étagère) Disponible

v. 45 no. 2 (Summer 2016) Selected Accessions List -- Politics and government

Includes bibliographical references (p. [437]-478 and index.

The centralization of communications in government and politics -- Marketing and branding in politics -- The tumultuous digital media environment -- Public sector brands -- Communications simplicity and political marketing -- Brand discipline and debranding -- Central government agencies and communications -- Branding in Canadian public administration -- Politicization of government communications -- The fusion of party and government brands -- Public sector branding : good or bad for democracy?

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