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Building media relationships : how to establish, maintain and develop long-term relationships with the media / by Susan Sommers.

by Sommers, Susan.
Material type: materialTypeLabelBookPublisher: Don Mills, Ont. : Oxford University Press, [2008], c2009Edition: 2nd ed.Description: 243 p. : ill. ; 23 cm + 1 CD-ROM.ISBN: 9780195426953.Subject(s): Public relations -- Canada -- Textbooks | Mass media and business -- Canada -- Textbooks | Industrial publicity -- Canada -- Textbooks | Relations publiques -- Canada -- Manuels d'enseignement supérieur | Médias et affaires -- Canada -- Manuels d'enseignement supérieur | Publicité industrielle -- Canada -- Manuels d'enseignement supérieurDDC classification: 659.20971 S697
Item type Current location Call number Status Notes Date due
Main / Collection principale 659.20971 S697 (Browse shelf) Available December 2008

"Resources" -- p. [232]-238.

CD-ROM in pocket of p. [4] of cover.

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