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Media rules! : mastering today's technology to connect with and keep your audience / Brian Reich, Dan Solomon.

by Reich, Brian; Solomon, Dan.
Material type: materialTypeLabelBookPublisher: Hoboken, N. J. : John Wiley & Sons, Inc. c2008Description: xxii, 230 p. ; 24 cm.ISBN: 9780470108888.Subject(s): Communication and technology | Mass media | GlobalizationDDC classification: 302.2 R347 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
Item type Current location Call number Status Date due
Main / Collection principale 302.2 R347 (Browse shelf) Available

June 2009 Selected Accessions List.

Includes bibliographical references (p. 217-219) and index.

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.

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