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The effects of television commercial exposure and expectancy on children's consumer behaviour [microform] :choice and consumption / by Gerald Elliott Goldberg.

by Goldberg, Gerald Elliot.
Material type: materialTypeLabelBookSeries: Canadian theses on microfiche: 17988.Publisher: Ottawa : National Library of Canada, 1974Description: 2 microfiches ; 11 x 15 cm.Subject(s): Television and children | Television advertising | Child studyDissertation note: Thesis (M.A.)--University of Guelph, 1973.
Item type Current location Call number Status Date due
Microfiches / Microfiches 658 G618 (Browse shelf) Not for loan

Microfiche of typescript: v, 117 leaves.

Thesis (M.A.)--University of Guelph, 1973.

Includes bibliographical references.

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