Brand command : (Record no. 39104)

000 -LEADER
fixed length control field 01612nam a2200289 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NBFL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160511135832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160106s2016 bcca frb 001 0 eng
020 ## - NTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780774832038
037 ## - SOURCE OF ACQUISITION
Stock number Amazon.ca, 11/05/16, 35.55
040 ## - CATALOGING SOURCE
Original cataloging agency CaOONL
Language of cataloging eng
Description conventions rda
Transcribing agency CaOONL
Modifying agency CaNBFL
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 320.971014 M347
091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE]
Microfilm shelf location jmwd
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Marland, Alexander J.,
Dates associated with a name 1973-
9 (RLIN) 6131
245 10 - TITLE STATEMENT
Title Brand command :
Remainder of title Canadian politics and democracy in the age of message control /
Statement of responsibility, etc Alex Marland.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Vancouver, B. C. :
Name of publisher, distributor, etc UBC Press,
Date of publication, distribution, etc c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 496 p. :
Other physical details ill., figures, photos. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Communication, strategy, and politics
500 ## - GENERAL NOTE
General note v. 45 no. 2 (Summer 2016) Selected Accessions List -- Politics and government
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [437]-478 and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The centralization of communications in government and politics -- Marketing and branding in politics -- The tumultuous digital media environment -- Public sector brands -- Communications simplicity and political marketing -- Brand discipline and debranding -- Central government agencies and communications -- Branding in Canadian public administration -- Politicization of government communications -- The fusion of party and government brands -- Public sector branding : good or bad for democracy?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in politics
Geographic subdivision Canada.
9 (RLIN) 6126
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Political aspects
Geographic subdivision Canada.
9 (RLIN) 7333
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Democracy
Geographic subdivision Canada.
9 (RLIN) 1543
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Communication, strategy, and politics.
9 (RLIN) 6133
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Selected Accessions / Accessions choisies
Holdings
Price effective from Source of acquisition Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Lost status Damaged status Cost, normal purchase price Withdrawn status Current Location Full call number
2016-05-11Amazon.ca2016-05-11New Brunswick Legislative Library / Bibliothèque de l’Assemblée législative Available / Disponible2016-05-11 Main / Collection principale33883000523654Not LostNot Damaged35.55Not WithdrawnNew Brunswick Legislative Library / Bibliothèque de l’Assemblée législative 320.971014 M347

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