Marland, Alexander J., 1973-

Brand command : Canadian politics and democracy in the age of message control / Alex Marland. - Vancouver, B. C. : UBC Press, c2016. - xxx, 496 p. : ill., figures, photos. ; 24 cm. - Communication, strategy, and politics . - Communication, strategy, and politics. .

v. 45 no. 2 (Summer 2016) Selected Accessions List -- Politics and government

Includes bibliographical references (p. [437]-478 and index.

The centralization of communications in government and politics -- Marketing and branding in politics -- The tumultuous digital media environment -- Public sector brands -- Communications simplicity and political marketing -- Brand discipline and debranding -- Central government agencies and communications -- Branding in Canadian public administration -- Politicization of government communications -- The fusion of party and government brands -- Public sector branding : good or bad for democracy?

9780774832038

Amazon.ca, 11/05/16, 35.55


Communication in politics--Canada.
Branding (Marketing)--Political aspects--Canada.
Democracy--Canada.

320.971014 M347

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