Issenberg, Sasha.

The victory lab : the secret science of winning campaigns / Sasha Issenberg. - New York, N. Y. : Crown Publishers, c2012. - 357 p. ; 25 cm.

Spring 2013 Selected Accessions -- Politics and Government

Includes bibliographical references (p. [329]-344) and index.

9780307954794

Amazon.ca, 21/03/13, 19.44


Internet in political campaigns--United States.
Political campaigns--United States.
Political campaigns--Technological innovations--United States.
Political campaigns--Psychological aspects.--United States

324.70973 I86

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