Sommers, Susan.

Building media relationships : how to establish, maintain and develop long-term relationships with the media / by Susan Sommers. - 2nd ed. - Don Mills, Ont. : Oxford University Press, [2008], c2009. - 243 p. : ill. ; 23 cm + 1 CD-ROM.

"Resources" -- p. [232]-238. CD-ROM in pocket of p. [4] of cover.

9780195426953

V & L Information Resources Corp., 09/10/08, 52.95


Public relations--Canada--Textbooks.
Mass media and business--Canada--Textbooks.
Industrial publicity--Canada--Textbooks.
Relations publiques--Canada--Manuels d'enseignement supérieur.
Médias et affaires--Canada--Manuels d'enseignement supérieur.
Publicité industrielle--Canada--Manuels d'enseignement supérieur.

659.20971 S697

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