Herbert, Wray.

On second thought : outsmarting your mind's hard-wired habits / Wray Herbert. - New York, N. Y. : Broadway Paperbacks, c2010. - 289 p. ; 21 cm.

Fall 2011 Selected Accessions List. Includes index.

Part 1 : The body in the world. The visceral heuristic : cold shoulders and clean hands -- The visionary heuristic : hills and home runs -- The momentum heuristic : intuitive physics -- The fluency heuristic : the power of penmanship -- The mimicry heuristic : feeling your inner ape -- The mapmaker heuristic : getting away from it all -- Part 2 : Numbers in our neurons. The arithmetic heuristic : "for just pennies a day" -- The scarcity heuristic : supply and desire -- The anchor heuristic : why things cost $19.95 -- The calorie heuristic : "will work for food" -- The decoy heuristic : please don't make me choose -- The futuristic heuristic : a wrinkle in time -- Part 3 : how the mind makes meaning. The design heuristic : simplicity and purpose -- The foraging heuristic : exploring and exploiting -- The caricature heuristic: engineering prejudice -- The cooties heuristic : contagion and magical thinking -- The naturalist heuristic : back to the garden -- The whodunit heuristic : murder and mortality -- The grim reaper heuristic : loneliness and zealotry -- The default heuristic : not to decide is . . .

Reveals the evolutionary science behind how and why the human brain makes snap decisions, explaining how biological programming helps and hinders modern lives and how to avoid common mistakes by understanding the factors that prompt biased choices.

9780307461636

Amazon.ca, 30/09/11, 12.41


Thought and thinking.

153.4 H537

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